Tokyo Auto Salon 2015: Day 1, Part 2-Boom Craft and The Dream Chaser

If there’s one thing that the Tokyo Auto Salon isn’t short of, it’s Lamborghinis, loud Lamborghinis. And none louder or brasher than those of Shinichi Morohoshi-san. For those who’ve been living in a well for the past year, go watch this video before scrolling down any further.

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Now living his dream which he first started chasing when he was 17, the Underground Hero has brought along a fleet of flamboyantly styled Bulls to the halls of Makuhari Messe under the Boom Craft brand.

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Admittedly, the first time i set my eyes on Boom Craft’s cars almost 5 years back, i didn’t really know what to think. To an outsider like me with limited insight on these cars, i thought they were tacky and a travesty to the brand. Fast forward a couple of years and i have come to accept that even if i don’t “get” the aesthetics at times, i now understand and appreciate how and why they come about, especially after learning about the personalities behind the cars and seeing them roll down the streets of Tokyo through the eyes of Maiham Media.

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In my mind, scenes of these cars running down the Wangan now conjure up images of Neo-Tokyo from the cult manga/movie, Akira. In any other country or in any other place, these cars would stick out like a neon sore-thumb. But in the futuristic metropolis that is Tokyo, there really is no better place for them.

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Love it or hate it, there’s no stopping Morohoshi-san and Boom Craft.

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Over in a booth elsewhere, we spotted another one of Morohoshi’s pack.

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This one decked out for full on Dragoning (in a good way).

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Check out these super wild side mirror covers.

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In a traditionally rigid society that is Japan, these cars are the ultimate middle finger salute to all the haters and naysayers…

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…All thanks to this guy. After all, When you roll with the Dream Chaser, you’re not just another driver in a flash car, you’re now part of the Morohoshi family.

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